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August 2022

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Imitation May Be Flattery, But It’s Not Strategy

Many SMEs mistakenly think strategy is nothing but imitating their successful suppliers. But every SME can have its own strategy based on foundational values. Our On-Demand Services, available on request, help Clients to implement strategy Why is strategy required for small and medium businesses? The answer is simple. In the long run, having a robust strategy is the ultimate cost-saving and economic component of any business.  But what’s the reality? Most small businesses simply follow the strategies of bigger or… Read More »Imitation May Be Flattery, But It’s Not Strategy

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Breakthrough Conversations Lead to Measurable Outcomes

Marg Atreya trained a century-old jeweler on “Adaptive Selling” using our Chai Board™ platform which fosters breakthrough conversations. Client salespersons graduated from greenhorn managers to sharp sellers with business mindset Marg Atreya helps SMEs that have completed the startup stage in any line of business to define and achieve their business goals. We are the only consulting firm in India which transforms ordinary businesses into extraordinary performers. To achieve this, we use tools — Strategy Development Workshop and Chai Board… Read More »Breakthrough Conversations Lead to Measurable Outcomes

Man fixes a car wheel in a workshop

Why Our Biz Diagnostics Tool Is a Win-Win for SMEs

Marg Atreya’s Business Diagnostics tool allows Clients to discover needs and priorities. An automotive OEM went through the diagnostic process for the first time and got enough insights to increase its customer base Marg Atreya’s core Expert Services offering is tools-based discovery of business realities. Our affordable services allow SMEs to reduce risks, prevent failures and identify new business opportunities. We believe that no matter the nature of the business, a small and medium enterprise (SME) of any size in… Read More »Why Our Biz Diagnostics Tool Is a Win-Win for SMEs

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Don’t Be a Manager, But Be a Business Owner

New markets, products, and processes were all possible once the employees of a CPG Client stopped thinking like managers and started thinking like business owners. It was Marg Atreya’s Strategy Development Workshop which made this possible. Innovation happens when employees shift from management mindset to business mindset. When employees are trapped in the management mindset, they want to “manage” using rules and controls. But when employees shift to a business mindset, they start thinking like the business owner. They become… Read More »Don’t Be a Manager, But Be a Business Owner

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Clear Business Communication, Courtesy Marg Atreya

When our Psychometric Tests showed employee communication skills were not up to the mark in an industrial products company, we rolled out a Communication Policy Audit. Our changes to the hiring process put the Client on the fast-track to revenue growth At Marg Atreya, we believe all employees can become extraordinary performers if they focus on skills relevant to their workplace. Our Discovery-Driven Services use tools to find if employee skill sets are aligned with the SME’s business goals. We… Read More »Clear Business Communication, Courtesy Marg Atreya

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Upskill the Laggards to De-Risk Your Business

A research institute turned to our Discovery-Driven Services when it realized that its non-research staff lagged in must-have skills. Marg Atreya placed them on the path to mastery of skills after identifying their strengths and aptitudes using Psychometric Tests A reputed research institute run by the government faced a problem. Its non-research staff were not sufficiently trained. As a result, they were not equipped to meet many job-related tasks. It became impossible for the institute to allow a section of… Read More »Upskill the Laggards to De-Risk Your Business