Explained — How We Work Our Magic

Marg Atreya consults for SMEs that have completed the startup stage in any line of business. These are typically businesses which wish to do the following:

• improve revenues and profitability
• identify markets, customers, and product ideas
• discover their competitive edge
• bring in innovation
• organize and manage the business effectively
• energize and connect employees to business

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Growth happens when opportunities are created by key players of an organization. Marg Atreya believes that no matter the nature of the business, an SME of any size in any industry can grow. Marg Atreya has tools to help SMEs to identify their niche markets. SMEs who excel in meeting the needs of their niche markets will find that growth is a natural outcome. Thus, every business becomes a growth business.

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All employees can become extraordinary performers if they focus on skills relevant to their workplace. At Marg Atreya, we have tools to discover employee skillsets aligned with the SME’s business goals. We then guide employees to become extraordinary performers by mastering the skills through training, practice, and systems.  There’s perfect harmony at the workplace when employee performance adds to the SME’s competitive edge.

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Every organization has three basic dimensions — Management, Organization, and Business. Marg Atreya has identified excellence in Business as the most wanted but the least available skill in SMEs. The Business skillset is about seeing the bigger picture with focus on customers, profits, competitive edge, and product innovation. Marg Atreya’s specially designed workshops bridge the gap between Management and Business. Our workshops transform even greenhorn managers into graduates who excel in Business skillsets.

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As Marg Atreya’s workshops transform more employees into the Business mindset from the Management mindset, their sense of ownership increases.  Consequently, there will be a noticeable decline in the need for controls and rules relied on by Management. Employees who graduate from managerial roles to business ownership become more customer-focused, are profit-driven, and turn competitive. As more leaders adopt the Business mindset, the SME thrives by managing less.

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Chai Board™ is Marg Atreya’s branded intellectual property (IP). It’s a platform which nurtures breakthrough conversations. We host open and energetic discussions on select topics for clients to achieve insights, reach decisions, or finalize plans. At the end of a typical two-hour session, it becomes possible to visualize all business activities on a flip chart. As a result, critical activities are easily identified and stakeholders arrive at a roadmap to organize the business.

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Marg Atreya considers questions as a tool whose function is to do more than gather information. Our carefully crafted questions nudge the client to focus on core business issues. Our questions encourage participation. We are aware that uncomfortable questions could occasionally lead to strains. To avoid this, we take utmost care to restrict our questions to business issues. 

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Expert services, on-demand services, and thought leadership are the three main segments of our consulting. We consider all three services equally important for our clients. While we charge for expert and on-demand services, our thought leadership is always offered free. Hence, we describe our business model as “freemium”. Through our free services we bring in our experience, unique knowhow, and contacts. We freely share them with clients starting from the very first interaction.

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Our GIPP (generative, interactive, productive, and provocative) workshop methodology includes the following approaches:

Generative     :    produces outputs

Interactive      :    engages in dialogs and discussions 

Productive      :    makes it happen/sets directions

Provocative    :    asks right questions

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