Relationship is the ‘result’ and not the cause for business orders
Conventionally it is assumed that relationship with the customers guarantee the flow of business orders. However, the current experience with the customers indicates that relationship with the customers is not the predictor of sales success. In many of the trainings and business literature it has been highlighted that “build relationship with the customers, sales will happen sooner”. Based on this advice most enterprises are giving big focus on customer relationships. However, in the present conditions this saying is far… Read More »Relationship is the ‘result’ and not the cause for business orders